Throughout the year the mobile pay platform continued to rollout to major markets in the United States and Canada. Walmart was originally experiencing slower growth in online sales, so it turned its attention to Walmart Pay, which made an impact. With mobile payments becoming increasing important in online purchasing, Walmart’s solution was a major step in the right direction.

While opinions on the effectiveness and ultimate return-on-investment of the Jet.com acquisition differed among experts, many believe that the potential to receive access to scores of new customers in specific markets and greater analytics capabilities will result in Walmart climbing up a few notches in the mobile commerce space ( see story).Īnother major step that helped propel Walmart in the right direction was its online and mobile pay system that launched in December of 2015 but saw real growth in 2016.

Walmart’s decision to revamp its ecommerce model, which experienced fledgling sales in the past year, resulted in the brand purchasing Jet.com for approximately $3.3 billion. Walmart has made major changes in 2016 with alterations within its business model, bricks-and-mortar adjustments, major technology updates and significant company acquisitions.Īn acquisition of the online retailer Jet.com put Walmart on the map this year to potentially dethrone Amazon, which many say it accomplished. The major bricks-and-mortar retailer was able to stay stable by shifting along with the volatile and ever-changing retail market in which new technology is coming on along at a rapid speed and consumer behavior is constantly altering.

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